by Russell
If the blog’s subject matter is the same as that of the main site, it’s actually preferable to use a sub-folder.
But if the blog is essentially separate from the main site, and deals with different content, a sub-domain is good. Because your blog will still count in some way towards your main site, but cannot sully it with mixed messages about theme.
by Russell
Adding a blog to an existing business web site can be a great way to achieve search engine positioning for long tail keywords, and increase quality traffic to your site overall. After all, business web sites can become quite static – but a blog with frequent postings makes it a more attractive proposition to both human readers and search engines.
by Russell
But Wordpress can be used in conjunction with e-commerce plugins or third party tools to allow you to run a simple shop right on your blog. Or you can use blogging software plus a more sophistictaed e-commerce solution together for larger shops.
Essentially, using blogging software such as Wordpress gives you huge benefits – all you need to do is figure out how the blog can be best used.
by Russell
Wordpress and Squarespace are two very different answers to the question
Which tool should I use to create my blog?
Wordpress(.org) is an open self hosted blogging platform while Squarespace is a controlled hosted solution.