Web Sites Need To Please Search Engines As Well As Humans
You have your brochure website that shows off your products and services to great advantage. You love the way your site looks, especially bright images and the background colour of cerulean. It is precisely that perfect shade of blue: the colour of the sky on a hot summer’s day. The web designer made a great job of making your site looks just peachy.
But there is a problem – not enough visitors.
If only you could get more people to visit the site then they would surely buy your products.
Is SEO for $99 a month a Good Deal?
You have heard about something called SEO, Search Engine Optimization, which means “getting found by Google”. You ask your web designer for advice but he does not know much more about it than you do.
You then go and find some companies that are willing to SEO your site for $99 a month. But you have no means of knowing whether they will give you good value for money.
How Much Should You Pay For Google Adwords?
A friend of yours mentions Pay Per Click and Google Adwords. After investigation you realize it costs $3 per click for your chosen search term. This is way too expensive. As you don’t know for sure what people looking for your service are typing into Google anyway.
You realize you need some help to work out how to get more traffic.
WordPress Sites Are Loved By Google
Google likes WordPress sites. There are are a number of reasons: the syndication of content, the regular updates, the quality of the code.
And if you apply a little bit of knowledge you will make good use of title tags, descriptions and headings: this makes it easy for Google to know what your site is about. The result: improved search engine rankings and more traffic.
But that is only getting started with SEO…